Mobile First Approach: Look around and you would see just about every second person tapping, scrolling, and clicking on their smartphone. As of February 2020, there were more than 3.5 billion smartphone users worldwide, accounting for more than half the population. And that number is not here to stop; with each passing day, you’ll see it soaring and skyrocketing.
As a business owner, you can’t just sit there and watch the upturning digital world. The world is going mobile-first and if you want to stay relevant to your existing and future audiences you need to take quick steps to implement a mobile-first strategy. Mobile use will only increase and only a first mobile approach can help you soar the tides of this mobile revolution.
Providing mobility with a first-rate mobile approach can help you stay relevant and provide your users or visitors with state-of-the-art experience. Moreover, if you allow your business to take the mobile-first approach, you can be sure that your business will be present on smartphones virtually anywhere. But just don’t believe because we are saying so. Know the central reasons why you should immediately adopt a mobile-first approach.
Following are the six reasons why this is such a good idea: Mobile First Approach
1. Because you want to offer an impressive user experience
Your visitors are the king and you certainly wouldn’t want to compromise with their experiences on your site. Would you rather have your content pinch-zoomed or offered them a seamless mobile-first experience?
There are many companies that have designed their web site specifically to offer a seamless mobile user experience. You must also impress your mobile visitors by giving them a seamless mobile experience if you want to have an edge over them or at least be in competition.
The design should be such as to make it easier to see and read. The navigation should be easy, the UI should be intuitive, the photographs should be of high quality yet aligned with the content, and more.
In addition, the speed of loading on mobile-first web apps or websites can also be optimized using various approaches such as Google AMP or other features to cater to the user experience.
2. Because Google made Mobile-First Indexing as default
Google, the search engine giant, made one of the biggest announcements on 1 July 2019 – mobile-first indexing would become the default for website rankings. This means that Google’s smartphone bot would first crawl through the website and use the mobile-friendly content to index web pages, structured data, snippets, and anything else. Whether it’s a new website or an existing one, mobile-first indexing is a change in course.
While new websites or mobile apps would be crawled on their mobile design alone, existing websites would be crawled on their content parity such as text, images, videos, etc., meta-data such as titles, descriptions, meta-tags, etc., and structured data. The web has evolved from being dominated by desktops to web responsiveness, to mobile-first now. If you want to remain relevant in these changing times, a mobile-first approach needs to evolve and take.
3. Because you want to rank on SERPs
If Google has done mobile-first indexing by default, it goes without saying that you need to follow it in order not only to remain relevant but also to rank on the result pages of the search engine. So, if you want to rank on Google’s first page, taking the mobile-first route is imperative. Paired with your SEO efforts, getting the ranking you deserve for your mobile site won’t be too much an effort.
4. Because you want to increase your rate of conversion
The core of any marketing strategy is getting more conversions. You don’t just want to make your audience aware of your brand, you want to convert them. Though the average desktop conversion rate still exceeds that of mobile, the gap closes very fast. We know that the number of people using mobile to access the internet far exceeds the number of people using desktops and that mobile conversion rates are bound to increase in the coming times.
All you need to do is make sure all the calls-to-action on your website are placed in the thumb-friendly places. 75 percent of users use their thumbs to browse, and you need to make sure your CTAs are placed in a thumb-friendly way to increase the probability of conversion.
5. Because you can scale a mobile site easily
Starting with a mobile-first design has a lot of advantages and one of these is that when you start small it’s super easy to scale. Scaling any mobile to the desktop application is easier compared to its alternative. If your desktop application is to be scale-down to mobile, its functionalities would be compromised.
On the other hand, when you scaling from mobile to desktop, it means you have every freedom to add new features without affecting existing ones. To scale your product from mobile-first design to desktop, all you need is to add some interactive features and content.
6. Because numbers favor Mobile-First
There are several reasons why in this smartphone led era you should definitely go mobile-first and if you were still not convinced with the reasons we listed above, we ‘re sure that these numbers would make you shift gears towards a first mobile approach.
4.18 Billion is the active Mobile Internet Population:
According to Statista’s recent reports, the number of users who actively use mobile devices for Internet access is 4.18 billion.
70% of online traffic originates from mobile device
according to a Quartz study, only one-fourth of online traffic originated from mobile devices. But this percentage increased to 70 percent of all online traffic in 2020.
15% more unique clicks for Mobile-Optimized sites:
Websites that are optimized for mobile devices are known to have about 15% more unique clicks compared to other websites.
57% of consumers do not recommend a business with poor mobile websites:
The same study also suggests that a poorly designed mobile website ruins the experience of users and tends not to recommend the business.
77.5 Exabytes per month is Mobile Traffic expected by 2022:
Another Statista study revealed that while the current mobile data traffic worldwide is 40,77 Exabytes per month, it is expected to reach 56,8 Exabytes by 2021 and 77,49 by 2020.
84% of customers make in-store purchase decisions using mobiles:
According to Google’s report, mobile operates as a shopping companion for many shoppers even in shops. They make purchasing decisions through their smartphones.
40% customers shift to competitors after bad mobile experience:
It is believed that 61 percent of people, having witnessed a bad browsing experience on their phone, would not return to the site and 40 percent would shift directly to their competitors
$247 Billion to be the mobile ad spend by 2020 end:
Global mobile advertising spending is expected to reach a whopping $247 trillion as reported in another report.
48% of users use mobile as the first point of contact:
48 percent of buyers first searched their mobile phones for the product for any type of purchase. You can get the perfect first impression by having a website that is made for mobile.
64% increase in average mobile conversions:
Mobile conversion rates are slowly catching up with desktop conversion and it won’t be surprising to see it surpass it too in the near future.
Conclusion
Whether you are planning to launch a website, redesign your site, or even aim for digital transformation, mobile-first design is surely the way forward. Mobile-first should not simply be restricted to your website. For all your business endeavors this should be the approach you take. You need to create a user experience that caters to mobile users no matter what your efforts are. And if you can attract and convert your digital product to the mobile users, the users of other devices would certainly follow. The first mobile approach can ensure that your business stays with your clients, wherever they may go. So go mobile-first to cater for mobile-first user needs.
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