Maximizing App: The success of a business often relies on the mobile app’s installs and downloads. The more people install the app the more they get to know about the app and its services.
So, this article examines how the App Store Optimization(ASO)can help to bring your app to a larger audience. During marketing the app through App Store Optimization(ASO), you can help your app to secure. And this can be done by supporting your organic efforts with paid marketing.
For the whole process to work, it’s essential that you understand the impact of particular channels can have on your organic activities. In this article, we will review the relationship between paid marketing and organic growth. Additionally, share some suggestions on marketing channels to consider.
How Organic Algorithms Work – Maximizing App
Apple and Google both use different algorithms for their process. Despite working with different algorithms, they both check at several factors when finding an app’s search relevance.
There are several factors that include the app’s metadata, click-through-rate (CTR), and update frequency. There is no limitation on these factors, they can be numerous.
The rank of a mobile app in the search bar depends on its relevancy. If a mobile app is developed based on some requirements, it will be searched by that particular needer.
So, the more relevant an app is, the higher its rank will be in searches. Similar to this, the less relevant app will have a lower ranking.
In order to be in the searches, mobile apps need to build relevance keywords for users that are searching for that particular app. Since 70% of app discoverability occurs in searches. So, it’s very crucial for an app to reach as wide an audience as possible.
Mobile App developers can help to make sure that their apps build significance by optimizing their metadata, running A/B tests on their creatives, and handling their customer reviews.
Each of these options plays an important role in helping your app rank to be better. They also help in getting more relevant keywords. Furthermore, optimizing these factors can support build relevance for paid marketing.
How Organic Relevance Influences Paid Marketing (and Vice Versa)
During finding the keywords for an Apple Search Ads or Google Ads bid, the algorithms look at two things that are an app’s keyword relevance and the amount of money the developer is bidding with.
While organically-build relevance supports to enhance an ad’s chances of being selected. Paid marketing can also affect an app’s organic growth.
The greater traffic and conversions are driven to an app, the quicker the stores’ algorithms will promote it for keywords.
The process can be profitable for new apps. Because in new apps, the increased traffic and clicks can help them build organic keyword relevance early.
Comprising Google Ads nad Apple Search Ads – Maximizing App
Google Ads and Apple Search Ads are the original advertising platforms for the two organizations. One main component that makes them more engaging than other platforms is the way they are connected to the organic ranking algorithms.
The algorithms that find importance consider both an app’s organic and paid click-through-rates. With a view to making Search Ads and Google Ads work efficiently, the apps require a persistent organic foundation.
In other terms, paid marketing can help organic growth, but cannot work effectively if the app does not already have an organic baseline.
Making Apple Search Ads and Google Ads Work for You
The Google Ads and Apple Search Ads algorithms will only function to a paid bid on a keyword if it is appropriate and relevant. With Google and Apple, if an app is irrelevant for a keyword then its chances of being served are almost nonexistent.
Despite the money spent on a campaign that is of secondary importance to its relevance, the app will be absent from the search. An app’s ad should get served, it may get renounced if it receives a low click-through-rate compared to other apps.
This shows the algorithms that if an app is less relevant than other apps, then it would be prioritized. One way of determining relevance is by optimizing an app’s metadata.
Doing this process can help the algorithms to better understand an app. They can support in determining which keywords it is relevant for. Furthermore, it’s essential to optimize creative resources. Customer-oriented visuals like the images, screenshots, and icons play a major role in conversion and CTR for both paid and organic exposure.
By enhancing Apple Search Ads and Google Ads performance, the apps can achieve more paid users while improving their organic rankings through the improved CTR.
Wrapping Up
By running organic and paid marketing together, a mobile app can significantly increase their chances of being discovered by users. However, before doing anything for the apps developers and marketers will have to understand how the App Store and Play Store algorithms work.
This knowledge and understanding help them to recognize the relationship between the app’s page listing, keywords, creatives, and paid efforts. This also includes how each factor can influence others.
There are various channels to consider, in which Apple Search Ads and Google Ads are two powerful alternatives. The direct connection to the App Store and Play Store ranking algorithms will help the apps to grow organically.
It is important to know that an organic foundation will offer the building blocks. These core elements make paid marketing more powerful and efficient. If the organic relevance is weak and fragile, the paid efforts will have limited opportunities to explore and grow.
